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Tools For Updating Your Pricing Strategy

Tools For Updating Your Pricing Strategy

If
you are running a retail organization and facing lots of problems while analyzing
the strategy behind pricing, then Intelligence node helps you in adjusting your
price based on your competitors using a single dashboard application.

Uses of their applications:

Here we can see the uses of the applications developed by Intelligence Node for solving the problem of price optimization.

  • They build the world’s
    largest and cleanest retail database through which we can adjust our retail
    business pricing easily.
  • The business dashboards
    manufactured by them are easy to use.
  • Their solutions help to
    increase the growth of your retail business with data-backed and AI-led price
    optimization.

These
are the benefits we can get by using the business software solutions by Intelligence
node.

Steps to adjust your organization’s pricing:

In
this topic, we can see the steps you need to follow to solve the problem of
higher pricing or pricing too for your retail business organization.

  1. Ensure whether your price
    is correct:
    you need to make sure that the
    pricing of the products in your shop don’t disappoint your customers. You can
    real-time market pricing through the In competitor tool developed by this
    Company Intelligence node.
  2. The
    features of this In competitor tool are real-time competitive intelligence,
    optimize pricing, and makes automatic benchmarking facilities.
  3. Pricing Strategy:
    The price you are fixing should be on the average of $ 80. So that your
    customers will not face any pricing too issue.
  4. Nail your pricing:
    This is the most important step because here only you are going to assign the
    pricing to your products. The pricing intelligence data available in this
    dashboard helps to analyze the price to increase the revenue. The various
    important things you need to know before using the tool for price optimization
    are.

You should keenly note the pricing of
your competitors.

  • Then
    you need to set your price strategy using the decision support SaaS platform
    available in this software solution. The conditions you need to know before
    setting the price are:
  • Your pricing should be
    less than your competitor.
  • Your pricing should match
    the cheapest product pricing in the market.
  • After that price
    optimization should be done based on the profit margin.
  • Then you should adjust
    the price based on the IN price engine.
  • Then analyze the price
    adjustment that you have done is correct.
  • After
    completing the above steps, finally, update your store software using the
    software without human intervention. The various software used for solving retail
    business activities is ERP, SAP, Magento,
    and so on.

These
are the steps you need to follow to reduce the pricing of your retail business.
By using this smart solution for your business financial activities you can
increase your revenue, makes to analyze your pricing strategy easily, and
finally reduces your effort of pricing. Therefore, make use of these tools for
reducing your pricing strategy and increase the growth of the organization.

The post Tools For Updating Your Pricing Strategy appeared first on FeedsPortal.com.

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4 Steps to Buying a New Car

4 Steps to Buying a New Car

Buying a car is a big deal! For most of us,
outside of possibly a house, a car is one of the biggest ticket purchases we
will make in our lifetime. When making this purchase there is so much to
consider. From the brand to the size, to how it looks, to what’s under the
hood, the choices can seem endless. With all the things you have to think about
when you set out to buy a new or used car the task can quickly become daunting
and overwhelming. The good news is, there are a few simple things to think
about that can make your decision easier. If you consider the following four
things the next time you go car shopping, your experience should be a lot more
stress-free.

1. What is my car for?

This may seem like an easy question but
it’s one that people don’t ask themselves enough. When considering a new car
most people get caught up in the type of car they want in terms of style, or
brand name or performance. If you want to be happy with your car purchase long
term though, you need to think about what you really use your car for. Is it
primarily for commuting by yourself? Do you take long trips in it? Will you be
transporting a number of little people in it and all their things?
Understanding your lifestyle and how a car will fit in it is of the utmost
importance when buying a car. Answering these questions will lead you to narrow
down the functions and features you really need in a car. If it’s for a daily
trip to a stressful job, you should focus on comfort. If you’ll be going long
distances then gas mileage will be of the utmost importance. If it’s for your
family, focus on space… and maybe captain’s chairs so your kids won’t spend the
whole trip to Grandma’s hitting each other with their toys!

2. Do your research

Once you’ve focused in on the features or set of features you’ll want in your new car, it’s time to hit the internet. You’ll want to start by looking at what each car brand offers in the type of model you want. Most car companies have basically, the same classes of offerings across their portfolio. Decide on 3-4 brands you’re interested in and see what they offer in the type of vehicle you’re looking for.  Each company will have a comparable vehicle in the style you’re looking for. Once you identify what those cars are you can start doing a side by side comparison. This is when you can really dig into the important part of car buying. Once you’ve identified comparable cars you can start judging them on price, performance, and style. Make sure before you walk into your first car dealership you’ve done the pre-work of online comparison shopping. Even if you know you’re buying a car from a certain dealership, doing research ahead of time will allow you to ask better questions and give you more leverage when negotiating price.

3. How reliable is this car?

The auto repair industry is a 63 billion
dollar a year industry. The fact is, even the best cars in the world will
require regular maintenance and, at least the occasional fix of something that
breaks. You need to make sure the car your buying will be a vehicle you can
rely on and won’t leave you stranded when you need it most. That’s where the
two categories above come in. When you understand what you need the car for and
compare cars from different brands, you’ll be making sure the car you buy will
work for your specific situation. On top of that, there are things you can do
ease some of the money burdens that comes with car repair. Almost all new and
certified used cars come with some type of warranty and there are usually other
types of warranties you can add on to that, either through the car company or
the dealership. Make sure when you’re negotiating you ask what warranties are
available and what additional costs are associated. Also, make sure you
understand exactly what is covered and what is not under each warranty. Just
because you have a “warranty” doesn’t mean everything you think should e
covered is covered.   Lastly, in the
negotiation process make sure you ask about any other free service packages the
dealer offers. Some dealers will throw in free preventative maintenance
services to sweeten the deal. These services can include things like free oil
changes, tire rotations or complimentary service calls at specific mileage
markers.

4. Remember, it’s your car!

This is the most important thing to
remember in your car buying process. As I mentioned, buying this car is going
to be one of the bigger purchases you make in your lifetime and hopefully if
all goes well, you’ll have this car in your life for a good, long time. Keeping
this in mind, the most important thing is to make sure the car makes you happy.
If spending too much will make you upset, lose a feature or two and get a good
deal. If not having the stereo or the remote starter you want will always nag
at you, pay the extra to get what you want. If the color you want is only
available in a certain brand, make your final decision that way. The truth is,
all the minor decisions and stresses of buying a car are small compared to the
happiness and peace of mind you’ll have for years to come if you love your car.
Don’t forget that this is your (or you and your spouse, or you and your
family’s) car and if the people who own the car love the car, the whole thing
will have been worth it.

So, the next time you’re buying a car remember these four things. It will simplify the process and allow you to think more clearly as you go through the process. With these little tricks, your next car buying experience should be better and easier on all involved.

Thanks to Autoankauf Frankfurt am Main

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5 Suits to Buy to Update Your Business Wardrobe

5 Suits to Buy to Update Your Business Wardrobe

The
wardrobe of a man is always incomplete without suits. Men’s suits have always
enjoyed immense reputation and popularity around the world. Men’s suits always
show professionalism and distinctiveness and are also worn as a statement of
style suits can be worn for different occasions. There are different types of
men’s suits available in different styles and patterns.

The
dinner suit is the first suit worn, among all the costumes these days. It
presents itself as an alternative to dress coats in the same way as the day
dress. The costume can also be integrated into a suit in black tie.

The
Business suit is the second type of men’s suit available. It is especially
preferred by businessmen as a salon suit. When you go to a conference, to
meetings, or to any other professional activity, the costume is considered to
be the best fit for men. A range of choices are available in different styles,
colors and fabrics in costumes.

Wedding
suits are the next type of costume available in the range of men’s suits.
Special occasions such as a ceremony, a wedding party, etc. are the times when
these costumes are worn. In turn, they provide esteem on special occasions. A
fusion of rare fabrics and classic styles with an elegant twist will describe
these costumes. Designer costumes are another type of costume for men. They are
said to be one of the most favorable choices of everyone. These costumes can
sometimes be quite difficult to buy. As fashion changes, these costumes also
change from year to year. Designer costumes can be found in different styles,
materials and colors.

Vintage
suits are also available. They usually consist of three pieces: the pants, the
jacket and the vest. They are traditionally composed of the same two materials,
wool or polyester and can be found in different colors and patterns. There are
even church costumes, dress suits, Italian costumes and contemporary costumes
and the list of men’s suits is endless and it goes on and on. Men’s suits are
available on the market for almost any occasion.

The
online suit store is the best place to buy a suit if you are looking for one.
You can check a wide variety of men’s suits in popular colors such as navy
blue, black, anthracite gray, etc. sewn by major brands, in these online
stores. You can find the perfect costumes at affordable prices in these online
costume shops, whether it’s a business suit or a wedding suit.

Many
options are available today on the type of costume that you should buy when it
comes to men’s formal wear. You can revisit a few types of men’s suits,
focusing primarily on the variations of the buttoned coat version, to avoid
confusion.

Pinstripe

This
suit mainly consists of pants, a matching coat, a shirt and a tiethe number of
buttons on the jacket are two or three as the case may be. The tiny lines that
descend vertically along the material are used to define this combination. The
material is usually darker than the band.

Windowpane
Suits

Just
like a typical button-up combination, the same cut and fabric are used in this
combination. The combination is decorated with glass patterns to add depth and
contrast to the threads rather than scratches, which is the only difference.

Solid Suits

If
you choose a glossy color outside of standard brown, black, or gray, plain
color combinations, solid suits are definitely a break from the norm. These
costumes can be found in brown, blue and even bright colors such as orange.

Linen

The
linen suit is quite fashionable, comfortable and accessible thanks to the
designers of Italian clothing. Flax has been incredibly comfortable, almost
like wearing thin sheets, which also gives the many colors and patterns, the
variations being very good with the costume. These costumes are primarily
associated with a more relaxed vacation feel and are lighter in color. Beige is
one of those colors.

Tuxedos

The
tuxedo offers, by its nature, enough variations to suit any physique and is
used for special missions. A tuxedo is worn with a belt and is usually defined
by the tails that extend the length of the back of the jacket.

You
will feel good immediately as soon as you wear a suit. The costume is one of
the most classic and essential pieces of every man’s wardrobe.

Thailand
Tailors

If
you’re going to be making a trip to Thailand then you are guaranteed of well
known favorite goods at rock-bottom prices. And one of the common items that
come to mind is a nice fashionable suit.

If
you’re going to make the most of the Northern mountain ranges, I’d suggest you
to buy a pair of suits from a reputable Chiang Mai tailor.

Chiang
Mai was once the cultural secret of Thailand. It’s known to many as Thailand’s
Number one cultural center, and though it is growing in popularity, it still
lies off the beaten track.While to most Thais, Chiang Mai is the epitome of
everything the country stands for, to foreigners it is truly a shopper’s
paradise. The city is one of the world’s largest trading centers, where it has
a reputation as a shopping mecca to this day.

With
this history, Chiang Mai is well known for the art of craftsmanship, and the
great skills of the Chiang Mai are no different. If you find the right shop,
you can find them in the world.

Take
the time to get in and get fitted, it is well worth it.

Not
all of Chiang Mai’s tailors are the same, however. One thing you will be aware
of in the future is that the country is over-flowing with tailors, just with
competitors in every industry. On Khao San Road, they swarm you in the street.
“Follow, sir?” Sir? the indian men holler at every step, as if you
are wearing a sandals while sporting a 3-day beard growth.

Aim
to Chiang Mai tailor worth their salt in the expat community, just like the
tailors of old. Ask around. If you know some Thais who have the kind of money
to wear suits, asking them for a referral is even better. Now, if you do not
know where to start, get online and start Googling for some outside opinions.

The
bottom line is your research and unless you know it well. What if you do not
have time to come to Thailand? You can still get high quality suits at rock
bottom prices. Many Thai tailors develop such a loyal following in the expat
community that their services overseas to Europe, America, and Australia. So
now, many make trips to cities and cities.

All you have to do is know them, they are interested, and they will try to make arrangements for you. You may even get a free if you have enough people waiting when they get there.

Thanks to Phuket Tailor for their contribution in this article.

The post 5 Suits to Buy to Update Your Business Wardrobe appeared first on FeedsPortal.com.

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The Importance of Big Data in Your Content Marketing Strategy

The Importance of Big Data in Your Content Marketing Strategy

Among the options a brand can choose when looking to reach its customers while also pay attention to trends, content is one of the most relevant and useful techniques in 2019.

As described by the PR agency GoodNoon, through diverse content presented under different formats and distributed through various platforms or media, brands make sure that the public appreciates the attributes of their offer. In such regard, companies gain trust, preference, and interest, something that puts it above those competitors who haven’t implemented a specific content plan.

To date, using content marketing has gone from being a trend to a pillar in every strategy or marketing plan in companies of goods and services from various parts of the world.

According to Forbes, only in the US, in 2018 53%% of the companies use this type of marketing, with a lot of them saying it had a positive impact on their market and promotion efforts. That’s why today we are going to tackle one of the essential components in content creation, the Big Data, and what’s its role amid the marketing trends.

Big Data and content as a must

When a brand decides to create and distribute content, starting from the tactics designed by its own team or in conjunction with an expert / specialized agency, the Big Data element cannot be obliterated, since much of the success of BTL marketing actions depend on it. Why?

Big Data refers to the formation of large data collections that brands obtain from different media, to find patterns that allow them to discover consumption behaviors, preferences, and habits. That is a potential knowledge that comes from listening to customers, understanding what their needs, what they respond to, what they ignore, and find out what needs to be done as a “salesperson.”

So, what makes Big Data a key element, when creating contents of great value for the consumer? Think of it in the following way; through Big Data, companies can:

Segment prospects intelligently.

Customize each interaction and the entire journey of the client.

Optimize the marketing budget and maximize its impact.

But first, to implement Big Data a series of elements and steps are necessary, among which we find:

Analyze audience interests. Tools like Google Analytics facilitate the monitoring of user behaviour on the company’s channels (sites), determining those that are viewed the most:

Define the total number of visits, as well as the time a user spends reading a specific content, the type of device utilized, time of the day users saw or shared the content. All of this among other data, to correctly program the editorial calendar that guides the creation and distribution of each publication.

Analyze what, when and where they consume the contents.

According to figures collected in 2017, the global market value of Big Data was US $ 13.5 billion; while for 2018 it increased to reach 18,200 million dollars.

What are the challenges faced Big data marketing face?

Following the previous section, the data that is being collected from customers is propagated from a wide variety of sources. The challenge lies in obtaining clean, complete and reliable customer data and associating it with accurate profiles.

If such procedure is already complicated in terms of big data, it’s even more so when it comes to multiple sources, with different names, email addresses, and devices, and is riddled with incomplete forms, significant data gaps, duplicates, and other quality problems.

Many times, the companies end up accepting a fragmented vision of the client due to their inability to overcome this challenge. It’s the price they pay to do marketing. However, in reality, they should avoid this conformism since solving the problem is within their reach.

The big break for Big Data

As can be seen, the data most companies work with are the same as those used by their competitors. Big data marketing will make a difference, between leaders and laggards, based on their ability to take advantage of the value of that information.

Thus, the competitive advantage will be consolidated in organizations that are able to carry out an optimized marketing data management, something that has to do with collecting, cleaning and validating, enriching, using and administering in this way:

Collect. Incorporate all the data into a data lake, for example, a Hadoop cluster, hosted in virtual machines in the data center itself or through web services. Start up a registry marketing automation system, which will help create programs, feed flows, record pages. Then, capture the response data and load all that activity into the data lake, without wasting even a bit of information.

Cure and confirm. Consolidating data from several sources means that there will be a lot data duplication and possible conflicts with small variations in names, among other quality problems. Master Data Management (MDM) is the best ally, as it is an automated process guided by the rules of business matching. Thus, if the system sees two records for the same individual, it will automatically collapse them together, as long as the confidence level is above the established threshold. If you aren’t sure, you will throw the exception to a data manager that can decide. In addition to this, it is essential to clean up the data. It can never be assumed that the data collected is correct and usable: people make mistakes when entering their addresses, give incorrect phone numbers and email addresses, put the state and the postal code in a field … and the result can lead to disaster. Once again, we must use the right tools to correct this kind of errors, a common thing in Big data marketing.

Improve. With the help of partners and suppliers, the data is improved with additional information. This process is quite simple: it is loaded, compared with existing records, information is combined, and sets are imported using a data integration platform. Then it is convenient to validate and clean the data once again, to ensure its quality.

Use. Deploying data-driven marketing programs targeted at specific segments is a crucial step. Segmentation can be based on the interest of the product, which helps to aim more accurately and increase commitment.

Supervise. If you only clean and care for the data once, that strategic asset will depreciate quickly. To avoid this impairment, evaluate the state of the data, act accordingly and define a clear set of policies supported by good communication and training so that all those who interact with data know the rules and understand its relevance.

In summon, Big data marketing is a source of opportunities for companies that seek to increase their income and their customer base, but if the data is not clean, nor complete and reliable, management and information will take the business in the wrong direction.

The post The Importance of Big Data in Your Content Marketing Strategy appeared first on FeedsPortal.com.

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Spain – The Land of 1000 Fiestas…

Spain – The Land of 1000 Fiestas…

Considering
every city, town and village in Spain hosts a
yearly celebration of some kind, 1000 is an obvious gross understatement when
it comes to numbering the amount of actual Spanish Fiestas that are held each
year.

Every single day sees townsfolk somewhere in Spain,
celebrating like there’s no tomorrow, spilling out onto the streets to party as
families, as friends, with their neighbours and with total strangers, all as
part of their local yearly festivities. From new-borns to the oldest members of
their communities the Spanish people embrace a party like no other culture on
earth and the way they party has to be seen and experienced to be believed.

Most Fiestas in Spain have their history and traditions culturally entwined with paganism and religion but there are plenty of crazy, bizarre and downright unbelievable celebrations in Spain that have their basis in agriculture, the seasons, animals and other parts of everyday life. Indeed there are some festivals that not even the locals know of their true origins.

Here
is our list of the 5 most bizarre Spanish Fiestas to attend:

  1. The Basque Bellringing Festival – Sporting
    tall pointy hats bedecked with colourful ribbons are the ‘Joaldunak’, a group
    of hefty bell-rings clothed in sheepskins worn over lace petticoats with giant
    cowbells strapped to their backs. These bell-ringers stomp through the town
    swinging horsetails and chanting, invoking locals, many of whom are dressed up as fantastical wild beasts, to join
    them on their march through the streets. This fiesta is held in the mountain
    villages of Ituren and Zubieta in Navarra.
  • The
    Cantabrian town of Silio, in a bid to farewell winter each year, always holds
    their annual La Vijanera Festival on the first Sunday of January. Here
    locals dress up as trees and as a variety of other whacky characters as they
    bid to ward off the cold in this seasonal extravaganza of colour and
    quirkiness.
  • Devils run wild in the Spanish village of Castrillo de Murcia near
    Burgos every mid-June as the village celebrates the Festival of El Colacho or The
    Baby Jumping Festival.
    Meant to represent the triumph of good over evil
    this festival takes place on the Sunday after the Feast of Corpus Christi.
    Babies born during the previous year are laid on mattresses in the streets and
    costumed men dressed as devils leap over them in a baptism of sorts believed to
    absorbs the future sins of the babies, and afford them protection from disease
    and misfortune. On completion of the baby jumping the infants are anointed and
    sprinkled with rose petals and promptly reclaimed by their parents.
  • Held on St Peters Day each year
    (29th June) is the very messy Haro
    Wine Fight
    or La Batalla Del Vino. Locals climb into the foothills of a nearby
    mountain and, in a celebration of a past land dispute or of an ancient holy
    pilgrimage (depending on who you ask), they promptly throw red wine all over
    each other as the hillside turns blood red.
Spain Fiestas
La Batalla del Vino, 29 de junio, la batalla a los pies de los riscos de Bilibio,
Rioja Alta, DOC La Rioja
Haro, la Rioja,
  • The Fallas of Valencia sees the city’s streets lit up in an amazing
    festival of fire, light and sound that runs for a week in mid-March. Local
    clubs build gigantic paper mache figures representing famous or notable people,
    (that they take all year to build), that they then display in the streets for a
    time after which they are promptly burned to ashes in the festivities big finale. This is always one of the
    biggest events held in Spain each you with millions attending the event.

The absolute best way of getting to know Spain a little
better and to briefly immerse yourself in Spanish culture is to travel around
Spain and try to discover some of these lesser known festivals for yourself. We
promise you, you’ll never forget the enriching life experiences you’ll be able
to enjoy in Spain, all the while learning a little of the language and gaining
a better understanding of a different culture and way of life.

Many people who plan on taking part in some sort of Spanish
Festivity or Celebration use reputable tour companies such as PP Travel to assist with their travel planning to Spain. PP Travel are
specialists tour group operators to La Tomatina, San Fermin and the Haro Wine
Fight and will ensure your fiesta experience is an experienced to be remembered
for a lifetime.

Hurra Por España (Hooray for
Spain)!

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What is Stage 4 Mesothelioma?

What is Stage 4 Mesothelioma?

Stage 4 Mesothelioma is the final stage of the Mesothelioma
disease. By the time a patient has entered Stage 4, the malignant mesothelioma
tumors have spread to different parts of the body, away from the origin of the
condition, in a process known as metastasis. Locations vary, but the cancer
tends to spread to organs such as the brain and spine, as well as the lymph
nodes.

Stage 4 Mesothelioma is difficult to treat, as there are
limited viable treatments and patients may not be suitable for surgery because
they are often too weak for invasive procedures.

While Stage 4 Mesothelioma
more often than not results in a terminal diagnosis, because of the great advancements
in palliative care, it is possible to have a good quality of life. Many patients
are able to survive for many years after being given their prognosis. Of
course, the life expectancy varies from person to person, and a patient’s
outlook normally depends on the speed at which tumors are growing and how
responsive patients are to treatments.

What are the Symptoms of Stage 4 Mesothelioma?

When a patient reaches Stage 4, it is common for the patient
to experience symptoms such as breathlessness and severe coughing. Symptoms at
Stage 4 are not isolated to the chest cavity, and other symptoms that the
patient can suffer from include shortness of breath, tightness in the chest
area, as well as night sweats and hemoptysis (coughing up blood). Other
reported symptoms include night fevers, dysphagia and pain the abdomen as well
as prolonged fatigue.

In some cases, patients can suffer from cachexia. This is
not widely known, but is a syndrome that results in weight loss and weakness,
as well as muscle atrophy and appetite loss.

Stage 4 Mesothelioma can result in a high platelet count
(thrombocytosis) and in some cases anemia.

Have You Received a Stage 4 Diagnosis?

Here are some tips…

  • Try and get a second opinion from a dedicated mesothelioma
    specialist
  • Find out if there are any clinical trials
    in your local area. Eligibility varies depending on your personal circumstances.
  • Try and exercise as much as possible and focus
    on keeping to a healthy diet. This helps with mood and can improve your quality
    of life.
  • See if there are any support groups in your area.
  • Try and seek inspiration by reading stories of
    people who are living with Mesothelioma.

For more information on Mesothelioma in general, we would recommend that you visit The Asbestos Cancer Organization.

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Beware of Keyloggers – This is How Hackers Crack Accounts

Beware of Keyloggers – This is How Hackers Crack Accounts

The supposedly big hurdle for hackers when accessing accounts such as email, Facebook, online banking and so on is the password. However, the password for digital burglars seems to be no big deal anymore. Passwords can be spied out via so-called keyloggers. A keylogger is software that records the keystrokes and thus the string of the password.

The keylogging software is installed on the PC that the attacker wants to spy on. Frequently, keyloggers are also manually installed by people from the inner circle of the victim with the intent of secret surveillance.

The Keystrokes can be sent to the hacker online for example via Email. When the sent protocol is evaluated, sensitive data and passwords from platforms, banking software or e-mail accounts can get into the hacker’s hands.

Keylogger – What is Forbidden?

The software itself is not prohibited. A user can easily download a keylogger program. However, you come in conflict with the law when the software is installed on the computer without the knowledge and consent of the PC user to perform a covert spying.

A very popular keylogger program is the the software called “Wolfeye Keylogger”. In addition to recording keystrokes, the program has functions to record the screen of the PC user.

The illegal application is not a problem for data thieves. Therefore, on the official website of the Wolfeye Keylogger, the manufacturer expressly points out that the use on other computers without the consent of the owner is prohibited: www.wolfeye.us

Protection against keyloggers

But how can a user protect himself from a keylogging program on the computer? As so often recommended, the use of a current antivirus tool is a must. Unfortunately, hackers also find backdoors here and manage to install the keylogging software on the computer despite virus scanners. The program code for the spy software may creep in unnoticed. The aforementioned Wolfeye Keylogger for example can be declared as an exception in the settings of the antivirus software and consequently no warning message is given during installation.

Password managers provide more security

Remedy could be a password manager. When using a suitable password manager, it is no longer necessary for the user to enter the password via the keyboard. The software recognizes which program or internet portal is being called up and automatically fills in the user name together with the password in the login window. This process cannot be detected by a keylogger.

Even if a password manager provides a little more security, the user should always create different passwords, so that in case of theft the hacker does not get to all accounts. In addition, a firewall can detect suspicious processes in the background that are displayed to the user.

Absolutely guaranteed security does not exist, even if very complex passwords are used together with a password manager. A procedure that is supposed to provide further security has proved its worth: the so-called two-factor authentication.

The two-factor authentication:

In this technique, the password (the 1st factor) is combined with a numerical code (the 2nd factor). The second factor, the code, is sent via SMS to the user’s mobile phone, for example. In order to perform a successful login, the first hurdle is to enter the complex password and the second hurdle, a code via SMS. This produces a very high level of security. Unfortunately, this methodology could not really prevail among the users. CMS such as WordPress, Drupal or Typo3 provide webmasters with plugins and modules to install two-factor authentication on the website.

Software producers strive to protect access with biometric data. Known among other things is the fingerprint with which a smartphone can be unlocked. Also on the face recognition is filed. Windows 10 already provides authentication of the face via the webcam with the software “Hello”.

Conclusion

Users can be more secure when using their computer by…

• Using complex passwords
• Use of a password manager
• Installing anti-virus software
• Running a firewall
• Use of two-factor authentication

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Oktoberfest – The Munich Beer Festival in Numbers

Oktoberfest – The Munich Beer Festival in Numbers

Situated on massive grounds of 34.5 hectares nothing the Oktoberfest does…is small.

From 2018 data it’s recorded that over 13,000 people were employed at the event over the two weeks via carnival attractions, stall holders and food and drink services (including the 14 massive beer tents) and that an estimated 6.3 million visitors came to the Beer Festival in Munich.

Oktoberfest – The Munich Beer Festival

But to
get a real scope of the enormity of the Oktoberfest check out our list of stats
below:

  1. Top 10 countries in terms of visitors to the event were USA, Great
    Britain, Austria, France, Switzerland, the Netherlands, Italy, Australia,
    Sweden and Belgium.
  2. Over 100000 seats were available in the 14 large tents and more than 20
    small tents.
  3. The Oktoberfest has its own Postal Office and over 500 postcard per day
    were officially sent from there.
  4. Guests drank 7.5 million litres of beer according to the Munich Brewers
    association.
  5. 101000 beer mass (Steins) were confiscated by security personnel at beer
    tent exits.
  6. Almost 300000 coffees and teas were purchased, 1.1 million units of
    water and lemonade, 43000 litres of sparkling wine and 169000 litres of
    non-alcoholic beer
  7. 550000 chickens were consumed along with 116 Oxen, 57 Calves, 44000kg of
    fish, 280000 sausages, 75000 pork knuckles, 100000kgs of salads, 200000kgs of
    bread (including pretzels)
  8. Lost property included 900 passports, 350phones, 300 keys, 460 wallets
    and so much more including a couple of dogs.

This really is a massive event and is still by far the world’s largest
beer fair or Volkfest (“people’s festival”). 
Known as the Wiesn locally, the Oktoberfest is held in the fairgrounds of
what used to be Theresa’s Meadows (Theresienwiese), just outside the city
centre of Munich and is an integral part of Bavarian culture that other cities
across the world have emulated since the first Oktoberfest took place back in
1810.

Many people who attend the Munich Oktoberfest do so with
official, well established companies many of whom offer accommodation options
to suit all budgets and Oktoberfest Tours that are
organised and cost effective.

In 2019 the Oktoberfest will operate from the famous opening ceremony
the “O’Zapft is” at midday on September 21st and run through until
11pm on Sunday the 6th of October. PROST!

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Pamplona’s San Fermin – More than just a Bull Run…

Pamplona’s San Fermin – More than just a Bull Run…

The introduction of a much more family friendly fiesta in 2016 is reaping major rewards for the City Council of Pamplona with data collected from the 2018 event showed yet another year of increases in the number of people involved in the arts and activities program with more than 1.5million attending the event. As the city itself has a population of under 200,000 inhabitants this is good news for the local economy and the 2019 event is expected to once again experience growth. The largest attendances were again recorded at the massive nightly fireworks displays with an estimated 434,000 people witnessing the pyrotechnics and also at the Giants and Big Heads of Pamplona staging’s (the Comparsa de Gigantes y Cabezudos) where more than 190,000 witnessed these massive cardboard and paper mache statues, dance, walk, twirl and party in the streets of Pamplona. There are so many vibrant, exciting and participatory events at San Fermin nowadays proving it is way beyond participants remembering the event just for the Running of the Bulls.

Pamplona’s San Fermin fireworks

The municipal
campaign to raise awareness among all citizens and visitors to San Fermines in
Pamplona has been based on a more modern event with increased artistic and
cultural events, a fiesta free from sexist aggressions and crime and to instil
a more “green” basis to the entire fiesta with waste reduction and recycling
programs at the forefront.

There was, in 2018, 490 Official Acts on the Municipal
Program of San Fermines and in 2019 there are expected to be even more than
this. Naturally it would be impossible for anyone to attend all these events
and just keeping up with where all these events are located and when they are
on would prove to be a titanic task for any experienced festival goer.

Fortunately the City
Council of Pamplona have made this task much easier with the recent
introduction of an Official App for the event available on both android and iOS
and downloadable in Spanish, Basque, English and
French.

This
marvellous new App will update the user accurately with:

  • The events program Check when and where events are
    taking place.
  • Giants and Big-heads. Locate the position of the “Comparsa”
    in real time.
  • What to do now? Get information on active and
    forthcoming events.
  • The “Encierro”. Do you intend to run the bulls? Get
    information on the track and be aware of the regulations and recommendations
    for runners.
  • Services. Locate all the service available to all:
    information offices, left luggage facilities, public toilets, police stations,
    first-aid posts, parking buildings, shower facilities, and much more

To ensure your full enjoyment in Pamplona for the
Festival of San Fermin and The Running of the Bulls this new App is highly recommended. There are many places
offering San Fermin Accommodation and a number of fantastic tour companies that
operate Pamplona Tours during San Fermin. If you’re planning on heading to San Fermin
this year think about downloading the awesome Official App of the City Council of Pamplona from the Google Play Store
or The Apple Store.

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What is Search Engine Optimisation (SEO)?

What is Search Engine Optimisation (SEO)?

SEO оr Sеаrсh Enginе Oрtimiѕаtiоn iѕ thе nаmе
givеn tо асtivitу that аttеmрtѕ to imрrоvе ѕеаrсh engine rаnkingѕ. In search
results Gооglе™ displays linkѕ tо раgеѕ it соnѕidеrѕ relevant аnd аuthоritаtivе.
Authоritу is mоѕtlу mеаѕurеd bу аnаlуѕing the numbеr аnd quality of linkѕ frоm
оthеr wеb раgеѕ.In ѕimрlе terms уоur wеb pages have thе роtеntiаl tо rаnk in
Google™ so lоng as оthеr wеb раgеѕ link tо thеm.

Sеаrсh Enginе Optimisation (SEO) is thе practice
of increasing thе number and quality оf visitors tо a wеbѕitе bу imрrоving
rаnkingѕ in the аlgоrithmiс search еnginе rеѕultѕ.

Research ѕhоwѕ that wеbѕitеѕ on the firѕt раgе оf
Google receive almost 95% оf clicks, аnd studies show that results that appear
highеr uр the раgе rесеivе аn inсrеаѕеd click through rаtе (CTR), and mоrе
trаffiс.

Google Avеrаgе Cliсk Thrоugh Rаtеѕ (CTR)

The аlgоrithmiс (‘nаturаl’, ‘organic’, оr ‘frее’)
search rеѕultѕ аrе thоѕе thаt арреаr dirесtlу bеlоw the top рау-реr-сliсk
adverts in Google, as highlightеd below.

Gооglе Search Results

Thеrе аrе also various other listings thаt саn
арреаr in thе Google search rеѕultѕ, ѕuсh as map liѕtingѕ, vidеоѕ, thе
knоwlеdgе grарh аnd mоrе. SEO can include imрrоving visibility in these result
sets аѕ well.

How Does SEO Work?

Google (аnd Bing, whiсh аlѕо роwеr Yаhоо search
rеѕultѕ) ѕсоrе thеir ѕеаrсh rеѕultѕ lаrgеlу based uроn rеlеvаnсу аnd authority
of раgеѕ it has сrаwlеd and inсludеd in itѕ web index, tо a users ԛuеrу
tо provide thе bеѕt аnѕwеr.

Google uѕеѕ over 200 signals in scoring thеir
ѕеаrсh rеѕultѕ and SEO encompasses tесhniсаl аnd сrеаtivе асtivitiеѕ tо
influеnсе and improve ѕоmе оf thоѕе knоwn ѕignаlѕ. It’ѕ often useful to nоt
fосuѕ tоо muсh on individuаl ranking signals and lооk аt thе widеr goal оf
Gооglе, tо provide the bеѕt аnѕwеrѕ fоr itѕ users.

SEO, thеrеfоrе, invоlvеѕ making sure a wеbѕitе is
ассеѕѕiblе, tесhniсаllу ѕоund, uѕеѕ wоrdѕ thаt people tуре intо the ѕеаrсh
engines, аnd рrоvidеѕ аn excellent uѕеr еxреriеnсе, with useful аnd high
quality, еxреrt соntеnt thаt hеlрѕ аnѕwеrѕ thе uѕеr’ѕ query.

Google hаѕ a vеrу lаrgе tеаm оf ѕеаrсh ԛuаlitу
rаtеrѕ thаt evaluate thе ԛuаlitу оf
search rеѕultѕ, thаt gets fеd into a mасhinе lеаrning аlgоrithm. Gооglе’ѕ
ѕеаrсh ԛuаlitу rаtеr guidеlinеѕ provide
рlеntу of dеtаil аnd еxаmрlеѕ оf whаt Google class аѕ high оr lоw ԛuаlitу
соntеnt аnd wеbѕitеѕ, and thеir emphasis оn wanting tо rеwаrd ѕitеѕ that
сlеаrlу ѕhоw their еxреrtiѕе, аuthоritу аnd truѕt (EAT).

Google uѕеѕ a hyperlink based аlgоrithm (knоwn аѕ
‘PаgеRаnk’) tо саlсulаtе the рорulаritу аnd аuthоritу оf a раgе, and whilе
Google iѕ far mоrе sophisticated tоdау, this iѕ ѕtill a fundаmеntаl signal in
rаnking. SEO саn thеrеfоrе аlѕо inсludе activity tо hеlр imрrоvе thе number and
quality оf ‘inbоund linkѕ’ tо a wеbѕitе, frоm оthеr wеbѕitеѕ. Thiѕ activity hаѕ
historically been knоwn аѕ ‘link building’, but iѕ really just mаrkеting a
brаnd with an emphasis online, thrоugh соntеnt оr digitаl PR for еxаmрlе.

Rеlеvаnt аnd rерutаblе wеbѕitеѕ linking tо a
wеbѕitе iѕ a strong ѕignаl to Gооglе thаt it might bе оf intеrеѕt tо its uѕеrѕ,
and саn be truѕtеd tо арреаr in thе ѕеаrсh rеѕultѕ fоr rеlеvаnt queries.

How to Do SEO

SEO invоlvеѕ tесhniсаl аnd сrеаtivе activities
thаt аrе often grouped intо ‘Onsite SEO’ аnd ‘Offѕitе SEO’. This terminology iѕ
quite dаtеd, but it is uѕеful tо undеrѕtаnd, аѕ it splits practices thаt саn bе
performed оn a website, аnd аwау frоm a wеbѕitе.

These activities rеԛuirе
еxреrtiѕе, often from multiple individuаlѕ аѕ the skillsets rеԛuirеd
tо саrrу thеm out at a high lеvеl, аrе ԛuitе
different – but they саn аlѕо be learned. Thе other орtiоn iѕ tо hirе a
рrоfеѕѕiоnаl SEO аgеnсу, оr SEO consultant tо hеlр in аrеаѕ rеԛuirеd. 

Onѕitе
SEO

Onѕitе SEO refers tо асtivitiеѕ оn a website to
improve оrgаniс visibility. Thiѕ lаrgеlу means optimising a website аnd соntеnt
tо imрrоvе the accessibility, rеlеvаnсу аnd experience fоr users. Some of thе
typical асtivitiеѕ inсludе –

Kеуwоrd Rеѕеаrсh – Anаlуѕing the types оf wоrdѕ аnd frequency uѕеd by рrоѕресtivе customers tо find a brands ѕеrviсеѕ оr рrоduсtѕ. Undеrѕtаnding thеir intеnt аnd a users еxресtаtiоnѕ frоm thеir ѕеаrсh.

Technical Auditing – Ensuring thе website саn be сrаwlеd аnd indexed, is соrrесtlу geo-targeted, and iѕ frее frоm errors or user еxреriеnсе barriers.

Onѕitе Oрtimiѕаtiоn – Imрrоving thе wеbѕitе ѕtruсturе, intеrnаl nаvigаtiоn, оn-раgе alignment аnd соntеnt rеlеvаnсу tо help prioritise kеу areas аnd target relevant search рhrаѕеѕ.

User Exреriеnсе – Enѕuring соntеnt ѕhоwѕ еxреrtiѕе, аuthоritу and truѕt, iѕ simple tо use, fаѕt, аnd ultimаtеlу provides thе bеѕt роѕѕiblе еxреriеnсе to uѕеrѕ аgаinѕt thе соmреtitiоn.

The аbоvе liѕt only tоuсhеѕ upon a small numbеr of
асtivitiеѕ invоlvеd in Onѕitе SEO аѕ аn overview.

Offsite SEO

Offsite SEO rеfеrѕ tо асtivitiеѕ carried оutѕidе
оf a website to imрrоvе оrgаniс visibility. Thiѕ is оftеn referred to аѕ ‘link
building’, which аimѕ tо inсrеаѕе thе numbеr оf rерutаblе linkѕ frоm оthеr
wеbѕitеѕ, as ѕеаrсh еnginеѕ use thеm аѕ a ѕсоring аѕ a vote оf truѕt.

Linkѕ frоm wеbѕitеѕ аnd раgеѕ with mоrе truѕt,
рорulаritу аnd rеlеvаnсу will pass mоrе vаluе to аnоthеr wеbѕitе, thаn аn
unknоwn, рооr wеbѕitе thаt isn’t truѕtеd bу the search engines. Sо the ԛuаlitу
оf a link iѕ thе mоѕt important ѕignаl.

Sоmе оf the tурiсаl асtivitiеѕ include –

Cоntеnt (‘Mаrkеting’) – Reputable wеbѕitеѕ link to еxсерtiоnаl соntеnt. Sо creating amazing соntеnt will hеlр attract linkѕ. Thiѕ might inсludе a hоw to guidе, a story, a visualisation or infographic with соmреlling dаtа.

Digitаl PR – PR provides rеаѕоnѕ for other websites to tаlk аnd link to a wеbѕitе. Thiѕ might bе intеrnаl nеwѕflоw, writing for external рubliсаtiоnѕ, оriginаl research or ѕtudiеѕ, еxреrt interviews, ԛuоtеѕ, рrоduсt рlасеmеnt аnd muсh mоrе.

Outrеасh & Prоmоtiоn – Thiѕ invоlvеѕ соmmuniсаting with key journalists, blоggеrѕ, influencers оr wеbmаѕtеrѕ about a brаnd, rеѕоurсе, content or PR to earn coverage аnd ultimаtеlу earn links tо a wеbѕitе.

Thеrе’ѕ obviously a huge numbеr оf reasons whу a
wеbѕitе might link tо аnоthеr and not all of thеm fit intо the саtеgоriеѕ
аbоvе. A gооd rulе оf thumb on whеthеr a link iѕ valuable iѕ tо consider the ԛuаlitу
оf rеfеrrаl trаffiс (visitors thаt might сliсk оn thе link tо viѕit your
wеbѕitе). If thе ѕitе wоn’t ѕеnd аnу viѕitоrѕ, оr thе аudiеnсе is соmрlеtеlу
unrelated аnd irrеlеvаnt, then it might nоt rеаllу be a link thаt’ѕ wоrth
рurѕuing.

It’s imроrtаnt tо rеmеmbеr Link ѕсhеmеѕ ѕuсh аѕ
buуing links, еxсhаnging linkѕ еxсеѕѕivеlу, or lоw-ԛuаlitу
dirесtоriеѕ and аrtiсlеѕ that aim tо manipulate Gооglе’ѕ rаnkingѕ, аrе against
thеir guidеlinеѕ and Gооglе can take асtiоn bу реnаliѕing a website.

Thе best and mоѕt ѕuѕtаinаblе аррrоасh to improve thе inbоund links tо a wеbѕitе is еаrning thеm, bу providing gеnuinе and соmреlling rеаѕоnѕ for websites tо сitе аnd link to thе brand аnd content fоr whо thеу are, the ѕеrviсе or product thеу рrоvidе or thе соntеnt they сrеаtе.

With thanks to Seo Frankfurt.

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